Why Investing In Good Influencer Analytics Equals Health & Success in Your Affiliate Program
Jan 05, 2023
As I mentioned in previous blog posts, maintaining good influencer analytics is a big component in a successful affiliate program. Why? Imagine choosing influencers with a lot of followers thinking it’s a good fit but they don’t have the right audience to get you the sales. Let me explain in an example:
You're in a partnership with Influencer A that has 105,000 followers (because, well, it’s an impressive number.)
Your target audience and consumers are age group 27-35 with an interest in fishing.
Influencer A barely makes any sales but has a lot of likes in the post featured with your product.
What happened? Well If we dove into Influencer A’s analytics it would show you, only 60% of their following is real profiles and not robots. Out of 60% of those real followers, 55% of that are age groups 18-21 with the remainder being age group 25+ and within that 5% being that age group 95% of that 5% is mostly women not men, which...
Common Mistakes Businesses Make In Affiliate Marketing & How To Avoid Them
Dec 14, 2022
Affiliate marketing is a powerful tool that can lead to successful results, expanded brand awareness and large revenue numbers. However, like anything else, it’s done so by doing things the right way and when executed poorly, can lead to some pretty stressful and disappointing moments.
Knowing the common mistakes businesses make when launching an Affiliate marketing program and how to avoid them can help your business stay on track rather than cause a train wreck!
So what are the common mistakes, the break down and solution to it? Let’s get into it!
Mistake 1: RUSHING the process & grabbing any influencer with high numbers.
Pump those breaks! Numbers on following accounts can be very deceiving. Now you may automatically assume, yes yes Angela we know, sometimes it’s just bots. Eh wrong, not just bots but unengaged accounts! You read that right. A profile can have all the followers in the world, but if 75% of...
Terms and Conditions Must-Have's In Your Affiliate Program
Nov 16, 2022
Let’s be honest, not everyone is the most trustworthy in this Industry, especially online and ensuring that conditions and terms are set in your program is key. After all, if you’re product based, you’re giving them out to affiliate marketers, and some have a rep to taking and not providing any results!
Don’t panic! Having the right terms and conditions necessary within your Affiliate program contracts will ensure the safety of your revenue.
Before we get into the terms and conditions, understanding how to properly research influencers and their analytics is a big component. Next post I will be breaking down the analytics of a research influencer profile and what to look for, but for now, here are a few researching programs that are reliable from 2022 statistics that you can use.
1. trendHERO
2. Creator.co
3. HypeAuditor
4. ...
How To Know if Your Brand Is Ready to Launch Your Own Affiliate Program
Oct 26, 2022
If you ask me, the answer to that question is a tad blurred. Let me explain why!
You have brands that jump into it right away upon launch or new launch of products or services.
Then you have brands that are more held back on the idea of starting affiliate marketing and prefer to grow brand awareness through other channels and strategies before implementing the programs.
There’s no right or wrong to each route and it comes down to preference and what you’re comfortable with for your brand in the season that it’s currently in. However, there are some helpful points to determine if your brand might be ready to launch an affiliate marketing program that could offer some courage to dive in if you’re feeling reserved about the idea of implementing the program.
Let’s explore the differences between the two routes of: jumping right in or waiting before we get into the steps to know if your brand is affiliate...
Is Affiliate Marketing Worth It?
Oct 12, 2022
Inputting the right steps and the right dedication can significantly increase revenue from affiliate marketing. As social media platforms and SEO continuing to dominate the marketing world, many brands and companies are still turning to affiliate marketers to promote their products.
How much money can you make with affiliate marketing?
The most successful affiliate marketer stories such as Michelle Schroeder-Gardner from Making Sense Of Cents, were reported to currently make up to an average of $159K a month!
But let’s talk averages on what you can possibly make before you get to Michelle’s level!
Based off most recent reports and statistics, the average income for an affiliate marketer rounds up anywhere from $38k/year on average for lower tier affiliate marketer through $71K/year for top tier affiliate marketers. That’s a good chunk of dollars for just passive income right?! That’s an average yearly take...
How to Promote Affiliate Products: Review or Tutorial?
Sep 28, 2022
Success with affiliate marketing is a result of many moving parts coming together to form the ultimate income-producing machine. Those moving parts consist of making sure you are promoting products that are appropriately aligned with what your audience actually wants to buy, combined with promoting them on the appropriate channels, and lastly properly creating your content to sell the products.
Anyone that is selling products through affiliate links should be exploring all options as to how each product will be help the consumer feel most comfortable clicking the affiliate link and making a purchase.
So let's walk through all three steps, working through the question, "should I be creating a review or a tutorial for my specific affiliate product?"
What Are The Best Products to Sell As An Affiliate?
Times are a changing, and if a product has been made, it's likely been sold by affiliates already. But after a couple weird years behind us, what's in store...
What Are Cookies and Why Are They Important?
Sep 21, 2022
Affiliate links that track the purchase path of a consumer in the Affiliate Marketing game are essential. And in order to track the purchase path, they contain what's called a tracking cookie.
By definition: A tracking cookie is a sample of text dropped onto a browser while viewing a website. This text collects data from a user such as their activity on a website, browsing history, geographic location, purchase trends, and more.
The problem is, they are not fool-proof or flawless. And as of lately, they have been criticized for being intrusive in the amount of data they collect. By law, you now have to acquire consent from users in order to track their data. To make sure your website is compliant, you can get a free website scan from CookiePro for a detailed report of tracking cookies found on your website. Then, tailor a cookie banner to capture consent before tracking cookies are dropped.
But the better we...
5 Lessons Before Finding Your Next Affiliate Partner
Sep 09, 2022
This blog contains affiliate links, which means I receive a small commission in exchange for your product or service purchase after clicking one of my links--don't worry, there is no extra cost to you.
Often times, we get so roped in to shiny object syndrome that we see the benefits of Affiliate Marketing (which are extensive, I must add) and we dismiss the actual pre-work that should go into forming successful partnerships.
It's important that you are aware that there is a little bit of due diligence that must be performed before you go solidifying any partnership.
In this world of the oh-so-valuable free social media platforms we have access to, poaching affiliate partners via Instagram DMs or even targeted Facebook ads is so common. And it's tempting to accept every offer that comes your way, even for me. But, I know better than to take the bait right away. That is, before fully evaluating the partnership.
So if you are currently engaging in affiliate...
10 Tools You Need as an Affiliate Marketer
Apr 22, 2022
Affiliate Marketing is easy to learn, but difficult to implement.
Everything is so much easier said than done. Such is life.
We know what we have to do, we just don't know where to start or what the correct pathway is.
Affiliate Marketing is one of those topics; simple concept but complex implementation. But it's not a lost cause, my friend.
I have a list of tools that will make your life easier
Through my successes (and failures) with Affiliate Marketing, I've found many resources that can absolutely be beneficial and make your life a heck of a lot easier. Truthfully, I can give full credit to some of these tools for actually sticking with it and steadily growing my Affiliate income.
Many of the links used within this post are Affiliate links. When you click and purchase from one of my links, there's no additional cost to you, but I receive a small commission on each sale.
My hope is that with these tools, you’ll be one step closer to success when it comes to...
Top Niche Industries to Form Affiliate Partnerships With in 2022
Mar 10, 2022
What is an affiliate partnership?
By definition, a partnership is a formal arrangement by two or more parties to manage and operate a business and share its profits.
And I think those last three words are key, especially when it comes to affiliate partnerships. You share its profits.
Essentially, you agree to promote a big brand's (or merchant's) product or service and in exchange, they pay you a commission of each sale that you refer. That is an affiliate partnership.
So as an affiliate, you have all of the benefits of an entrepreneur or business owner, except that you don't have to deal with the behind-the-scenes operations such as customer service, shipping, or inventory management. It's truly a logistically genius idea.
How to Become An Affiliate Partner
In order to be in a position to form affiliate relationships with these merchants that you want to refer products for, you'll need to make sure that you have a couple core qualities.
You, the...
